Like all of Piedmont, Novi Ligure has its regional specialties. The characteristic taste of chocolate and sweets is shaped by the processing of the local hazelnuts.
The Cortese variety is grown in the area around Gavi. The region’s white wine is known under the brand name Gavi DOCG.
Regional cuisine has kept simple, traditional dishes for centuries. The local cuisine is enriched by the Focaccio novese (prepared similarly to the Foccacia genovese) and the Farinata di Ceci. Farinata di Ceci is a salti cake made from chickpea flour with water, salt and olive oil. The farinata can be modified by adding sausage, using wheat flour and baking with vegetables such as eggplant and pumpkin. It is delicious roadside snack.
The feast of “Ceci di Merelle”, the famous chickpeas from Merelle, takes place on the first weekend in September. Also in Merelle, the festival of Sagra della Trippa (tripe) is celebrated on the last Saturday in August.