The small town of Novi Ligure has a well-known sweet product: the two chocolate brands Novi and Pernigotti.
Novi Ligure is located near the Scrivia river valley between southern Monferrato and the foothills of the Genoese Apennines. The name indicates the proximity to Liguria, although Novi Ligure still belongs to the Piedmont region.
The area once served rich Genoese for their weekend residences. In the city center there are numerous palaces of rich noble families, many with a painted facade. The heart of Novi Ligure beats in Piazza delle Piane and the surrounding streets, which are free of traffic.
There is always a lot of activity in the alleys, because there are many nice shops and ice cream parlors.